kkooee Marketplace Case Study

Marketplace Case Study

Customer background

Country of deployment: Australia

Industry: Engineering/Engineering Services

Kkooee.com is an engineering services marketplace. It connects engineering talent with engineering consulting firms and individuals seeking to hire engineers (hereafter called the ‘Clients’ and ‘Service Providers’ respectively) for their projects.

The website is a registered business entity in Queensland, Australia and operates globally through their online marketplace.

Founder’s Background:

Bede Evens, Chief Operating Officer, kkooee.com

Gavin Christie Chief Marketing Officer, kkooee.com

Bede Evans, an engineer by qualification, is a leading community manager in a large scale engineering company.

Gavin Christie is the Senior Manager, Marketing and Business Development in one of the big-4 global consulting companies.


The traditional process to identify, procure, and deliver engineering services incurs high transaction and contracting costs.

The global pool of available engineering services talent is also limited to consultants/agent’s network reach.

Procurement of engineering talent (hiring), and actual project documentation (scope, communication, documentation, costs, and deliverable) are also scattered at various places.

The large-scale engineering services firms are facing the time and process cost issues such as high administrative costs, margins, labor, and transaction costs.

To fill the gap in the engineering services industry, kkooee’s founders planned to launch an online marketplace for the engineering industry.

After successfully delivering the PoC, kkooee now required Softicks to build a fully functional and scalable marketplace application having features such as:

  • Project workspace
  • PayPal Payments
  • Project Milestones
  • Client-Service provider correspondence (Chat window & Email)


Softicks design and development team worked closely with the founders Bede Evens (COO) and Gavin Christie (CMO) of kkooee.com to develop their innovative idea into fully-functional scalable marketplace application

In phase II, Softicks developed a fully-functional SaaS (Software-as-a-Service) web application as an online marketplace for engineering services providers (independent engineers, freelancers) and engineering firms/individuals (clients) to post their engineering projects.

The web application had three-tier architecture as follows:

  • User front end: A mobile optimized user interface built in Drupal
  • Back-end: The back-end was a MySQL server instance hosted on AWS
  • Cloud-based hosting on AWS (Amazon Web Services)

jQuery was used to help build a highly interactive web application. Major features of the marketplace are:

Diagram of the overall design

kkooee Client Use Case

kkooee Engineer Use Case


Collaborative Project Workspace:

Figure: Engineer’s workspace


The kkooee’s workspace is a collaborative place where clients and service providers act as a project-based team.

The clients and service providers can have discussion/chat about the project; a client can manage milestones, deliverables, time tracking and reporting, payment history about the project, service providers, project files and much more.

The solution provides a seamless experience for both users (service providers and clients).

Main features that Softicks developed within the workspace are:

  • Project information
  • Milestones
  • Correspondence
  • Deliverables
  • Payment History
  • Time Reporting

Freelance engineer search:

Freelance engineer search


Another key feature comes is thatclients can directly contact engineers (service providers) through kkooee application.

Find projects:

The service providers can also find a list of the projects and it will help them quickly express their interest in relevant projects.

The collaborative work space, integrated payment system, and the correspondence space related to each project provides them the liberty to build their own brand while working independently.

Find projects:

Profile rating:

This is one of the most exciting features of the application for the service providers.

Figure: Engineer’s profile view


Business Benefits

  • Matchmaking: The online marketplace facilitates real-time transactions/communication between the buyers & sellers of engineering services.
  • Quick onboarding: A good success rate for new hires and minimum average time to deliver engineering services
  • Trust & safety: A high number of qualified engineers make it easy for engineering firms to hire global talent at a fraction of traditional cost. Use of secure payment service providers such as PayPal and SSL certificate made it easy for buyers and sellers to complete transactions.
  • Highly-scalable: The solution implemented by Softicks has the ability to add new features and improvements to kkooee’s marketplace without significant website design modifications
  • Technology-based alternative: The cloud-based application is a technology alternative for the engineering services industry minimizing the transaction and contracting costs for engineering consulting firms.
  • The engineering project management features and delivery mechanism of kkooee’s global marketplace offers an alternative to physical office-based project management practices.

Technologies Used

  • Drupal
  • MySQL
  • jQuery
  • Google Analytics
  • AWS (Amazon Web Services)

Third party Integrations & Services:

  • SSL Certificate for Security
  • Mandrill for workflow emails
  • Instapage for marketing landing pages
  • LinkedIn and Facebook for signup
  • PayPal Split Payment solution